Jovana Filipovic, fashion designer & women entrepreneur, entered the Network scale-up programme (EEN-ScaleUP) in October 2017 seeking support for internationalisation. She is an emerging fashion designer whose start-up company almost instantly become a success in the country due to her talent and innovative methods of work. The company is well-recognised by its brand featuring comfortable and fashionably-designed clothes that are clean and minimalistic. The company applied on the open call for selection of innovative start-up companies ready for scaling up their business published under EEN ScaleUP programme. After successful admission to the ScaleUP programme, an in-depth needs assessment was performed and an internationalisation action plan including advisory, capacity building and partnering services was drafted.
The implementation of the ScaleUP action plan has enabled to significantly accelerate the internationalisation growth of the company, enabling Jovana to find business partner from Spain, open an office in Italy, as well as establish valuable contacts for the future by participating at Texworld, a leading textile and fashion trade fair in Paris, and Korea Grand Sourcing fair 2017. The overall success was facilitated by the participation in ScaleUP internationalisation clinic and mentoring scheme where technical and business mentors supported the internationalisation efforts.
“Thanks to Enterprise Europe Network I have started to fulfil my long-time dream – to move the boundaries for my fashion and to start conquering Europe. Their experience and advices helped me to shape my wishes into a focused internationalisations strategy that has already brought to me new partnerships and markets.” – stated the Macedonian fashion designer.